A business coach for therapists helps you with the parts of running a practice that your training left out. That covers pricing, getting found, turning enquiries into bookings, keeping clients coming back and planning income beyond 1:1 sessions. A coach doesn’t advise on your clinical work.
I’m Tracy Vinnicombe, founder of The Therapists’ Coach. I’ve been self-employed for 28 years, 21 of them as a massage therapist, and this is the work I do with therapists every week. In 2026 I was named Best Wellness Sector Business Coach in the SME UK Enterprise Awards.
What a business coach for therapists helps you with
- Pricing. Working out what to charge so your fees cover your costs, your time and your tax, then raising them without losing sleep.
- Getting found. Your website, Google Business Profile, directory listings and social media, so the right clients can find you. That now includes AI search tools such as ChatGPT and Gemini.
- Turning enquiries into bookings. What to say when someone gets in touch, and how to make booking easy.
- Rebooking and retention. Helping clients commit to a plan, so your diary doesn’t empty every month.
- Systems. Booking, payments, reminders and follow-ups that run without you chasing.
- Income beyond your hours. Courses, memberships, workshops and programmes, so your income isn’t capped by the number of sessions you can deliver.
What a business coach doesn’t do
A business coach doesn’t supervise your client work or tell you how to treat. If you’re a counsellor or psychotherapist, that’s what clinical supervision is for. A coach also isn’t an accountant or a solicitor, although a good one will tell you when you need one.
What working with a coach looks like
It depends on the format. In 1:1 coaching you bring one problem, such as a quiet diary or a price rise you’ve been putting off, and leave with a plan and a deadline. In a membership like Thrive you get live group coaching, courses and other therapists to learn alongside. A VIP day puts three hours into one part of your business.
Good coaching ends with action. If you leave a session with ideas and no next step, something’s missing.
How to tell whether you need one
- You’re qualified and good at your work, and your diary still has gaps.
- You’re fully booked and your income has stopped growing.
- You know what you should be doing and you aren’t doing it.
- You want to build a course or membership and don’t know where to start.
If any of those sound like you, read my honest guide on how to choose a business coach for therapists in the UK. I compare six coaches, including me, with prices and who each one suits.
How a business coach for therapists differs from a general business coach
A general business coach knows marketing and sales. A business coach for therapists also knows your world. They understand professional codes, confidentiality, why hard selling feels wrong when your work is care, and how a diary of 50-minute sessions limits what you can earn. That saves you explaining your practice before you can get help with it.
What it costs
In the UK, a business coach for therapists costs from £7 a month for a community to around £1,500 for a 1:1 programme. I’ve set out real prices in how much does a business coach for therapists cost. If you’re unsure whether it would pay off, read is business coaching worth it for a therapist.
Want to talk it through?
Book a free 30-minute discovery session. Tell me where your practice is and what you want next, and I’ll tell you straight whether I’m the right fit.
Tracy xx
