I’m Tracy Vinnicombe, founder of The Therapists’ Coach. I help therapists and wellness practitioners get found, get booked and build income beyond their 1:1 sessions.
I’ve been a hands-on therapist for 21 years and self-employed for 28. Before all that, I trained as a ballerina for 20 years. On these podcasts I talk about getting found on AI search, building the kind of trust that turns into bookings, and changing direction when your business stops fitting you.
Awards
Best Wellness Sector Business Coach 2026, SME UK Enterprise Awards. See my winner’s page on SME News.
Podcast appearances
Female Founders Surrey: 10K followers, not enough clients
Host: Gabi | Episode: 2 | September 2026
Gabi and I talked about why a big following doesn’t fill your diary, how I use AI as my business assistant without letting it talk to clients for me, and what 20 years of ballet taught me about hearing no.
Watch the episode and read the transcript on Female Founders Surrey | Read my blog post about this episode
This Mum Loves Tech: Getting found on AI search (GEO)
Host: Nicola Walsh | Episode: Season 2, Episode 3 | 22 September 2026
Nicola and I talked about Generative Engine Optimisation (GEO) in plain English: how ChatGPT, Claude and Google’s AI decide which businesses to recommend. We covered why consistent details across the web build AI trust, why your Google Business Profile is one of the most useful free tools you have, and how I went from total technophobe to teaching AI to therapists.
Listen on Apple Podcasts | Read my blog post about this episode
Raw & Real with Clare Garner: What if you’re allowed to outgrow the life you once loved?
Host: Clare Garner | Episode: 77 | 6 July 2026
Clare and I talked about reinvention, from professional ballerina to 21 years as a massage therapist to coaching therapists. We covered perfectionism, knowing when it’s time to change direction, and why walking away from something that already works can be the hardest decision of all.
Listen on Apple Podcasts | Read my blog post about this episode
Invite me onto your podcast
If you host a podcast, summit or event for small business owners, therapists or wellness practitioners, I’d love to join you. I speak about:
- getting found on AI search (GEO) and making the most of your Google Business Profile
- why qualified isn’t the same as booked, and how therapists get more clients
- using AI as a business assistant without losing the human touch
- building income beyond 1:1 sessions with courses, memberships and group programmes
- reinvention and changing direction, from ballet to massage therapy to coaching
Pop over and message me here, or find me on Instagram and LinkedIn.
